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Research papers

A tale of two cities

The paper tries to understand the lives of working professionals in terms of the challenges and opportunities that are presented to them in the cities of Shanghai and Mumbai. It tries to find commonalities that exist between the people in two cities...

Catalogue: Asia Pacific 2008
Authors: Sandeep Budhiraja, Kalyan Karmakar
Companies: KANTAR TNS Malaysia, Nielsen
April 9, 2008
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Citation

Budhiraja and Karmakar (2008a, April 09). A tale of two cities. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/a-tale-of-two-cities